World Sake Day, also known as “Nihonshu no Hi 日本酒の日 ” in Japan, is a significant date for sake enthusiasts, and anyone intrigued by the rich traditions of Japanese culture and its iconic rice alcohol production. Celebrated on the 1st of October each year, this special day marks the beginning of the sake brewing season in Japan.
In Japan, during the month of October, sake breweries open their doors to the public, offering tours, tastings, and a chance to learn about the art of sake-making. Visitors can witness the meticulous process of rice milling, fermentation, and aging, and gain a deeper appreciation for this beloved traditional Japanese beverage.
Similarly here in London, you may notice that Japanese cultural centres and restaurants will host special events during October, featuring themed menus, sake pairings, and educational seminars. These gatherings provide the perfect opportunity to expand your knowledge of sake, sample a variety of flavours and styles, and indulge in the harmonious combination of Japanese food and sake.
I had an exciting opportunity to extend an invite to culture blogger Danielle Miller (@gonesunshere) to join me at the invitation-only event “Refreshing Perspective – Women’s Voices on the Future of Sake & Wine“. We heared from leading women in the sake world about the future of Japanese sake and wine. The event, which included a sake tasting reception, took place at Japan House earlier this week on Monday 25th September. For more Discover Sake events, you can find the listing here: www.eat-japan.com/discoversake.
WAVE: Currents in Japanese Graphic Arts exhibits at Japan House until 22nd October. Free admission. Booking recommended. CLICK HERE.
Not only is World Sake Day a celebration of sake itself, but it also serves as a cultural experience where people can immerse themselves in the age-old traditions that surround this remarkable drink. From ceremonial toasts to sake pairing with delicious Japanese cuisine, there is a myriad of events and activities to engage in throughout the month.
What’s On: World Sake Day (1st October) & Japanese Cultural Events this month
Japan Matsuri
Head down to London’s very own festival of Japanese culture – Japan Matsuri – this Sunday 1st October, in Trafalgar Square! This super cool festival is family-friendly and totally free to attend. For the first time this year, the online Japan Store will have a physical stall offering a range of authentic Japanese products and artisanal goods made by Japanese companies and artisans including; Japanese sweets and snacks, Japanese traditional homeware and tableware, as well as kimonos and cosmetics. CLICK HERE to discover more from the Japan Store on Amazon.
Address: Trafalgar Sq, London WC2N 5DS
Timings: 10am – 8pm Sunday 1st October
Instagram: @japan_matsuri
CLICK HERE for the event programme.
An Introduction to the world of Ginjo sake – sake workshop at Ichiba Japan Centre
Head to Japan Centre’s Sake & Oyster Bar to learn more about Ginjo Sake with Hiroshi Kumagami, Japan Centre’s Sake Sommelier, as he explains all about it in his detailed 40-minute masterclass. Embark on a journey into the enchanting world of Ginjo sake, genuine brewed sake, where tradition meets innovation, and craftsmanship takes centre stage.
Experience 3 types of Ginjo sake:
- Sanran Junmai Daiginjo
- Kuheiji HumanKanemasu
- Takarazukushi Junmai Ginjo
Plus Japanese rice crackers to pair with your sake. After the event, you will be emailed an exclusive 20% off discount code for japancentre.com, valid for one week.
Friday 20th October, 6.30pm. Tickets £17 available here.
Discover Sake: Unlock the Flavours of Japan
Whether you’re a seasoned sake connoisseur, a newcomer to the sake world, or someone who has yet to try sake, ”Discover Sake”, organised by The Government of Japan, has curated an experience to satisfy your curiosity and captivate your taste buds. Step into the world of sake – Take a quiz to find your perfect sake match!
- Sake tastings in-store across various venues
- Events & Talks
See the full listing here: www.eat-japan.com/discoversake
Ramen Yokocho
Ramen Yochocho 8 Heddon St, Mayfair, London
Don’t miss the chance to join the festivities surrounding World Sake Day and embark on a captivating journey into the fascinating world of sake. Whether you’re a seasoned sake enthusiast or a curious beginner, this celebration promises to be an unforgettable experience, blending tradition, culture, and a deep appreciation for the craftsmanship behind Japan’s beloved rice wine.
Written by Kai Lutterodt @the.soho.girl | Photos: Kai Lutterodt / My London Times
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