Whether it’s for some TLC to keep the winter blues at bay or a “New Year – New Hair” statement look to kick-start 2025, the newly opened BACKSTAGE Beauty Salon is your first stop for premium hair, makeup, nail, and men’s grooming services—all with a touch of luxury (and a glass of bubbles from the in-house bar!). The beauty industry in Ukraine is celebrated for its innovation and exceptional standards. With over 15 years of expertise as the largest beauty salon chain in Kyiv, BACKSTAGE brings its top-level care to London, creating a space to relax and enjoy. Evie Allen-Jones shares more from the opening night…
A few weeks ago, I was kindly invited to Backstage Beauty Salon’s grand opening on behalf of My London Times. This fabulous salon is where beauty meets relaxation, designed to provide an elevated self-care experience for Londoners.
Bringing an innovative multiservice approach, Backstage Salon offers premium hair styling, makeup artistry, nail care, and men’s grooming, all within a luxurious environment. The salon’s unique concept combines top-tier beauty services with a focus on relaxation, complete with a glass of bubbles from the in-house bar.
“We’re thrilled to bring Backstage to London”, shared Karina Dubinina, the founder. “Our goal is to redefine beauty as a form of rest, offering a high-end, time-saving multiservice experience that leaves our clients feeling refreshed and rejuvenated.”





On the night of the opening, I was caught in blustery wind and rain, and my blow-dried hair was instantly made flat. Luckily, the amazing stylists at Backstage Beauty saved the day and turned my frizzy, flat hair into gorgeous, bouncy curls. As well as hair styling, the opening had makeup artists giving touch-ups and applying shimmering sparkles to get everyone in the festive mood.
The event was a glamorous introduction of Backstage to London, with champagne towers, canapes and even cabaret dancers! The salon’s chic interior, paired with impeccable service, promises to make it the newest hotspot for those seeking luxury and style in the heart of Chelsea.
If you are needing a glamorous spot to get your last-minute Christmas pampering, Backstage Salon is perfect. You can get some festive nails and a bouncy blow-dry whilst sipping on some champagne (or tea)!
Whether you’re local to Chelsea or need to venture from further out like me, I highly recommend visiting!
BACKSTAGE 335-337 King’s Road, Chelsea, SW3 5ES
For appointments and more information visit www.backstagesalon.uk or call 07789 406234.
Written by Evie Allen-Jones @evieajones.media
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