One of the greatest privileges of living in London is, hands down, the opportunity to eat and drink the world over without getting on a single flight. And it’s just as well considering the travel bans and red lists the pandemic has left us with…
It’s also worth asking, if it hasn’t been launched in London yet – has it even launched? This might have been the thinking behind the team at Nuet who’s Urban Foraging press event introduced an intimate gathering of journalists and F&B experts to their award-winning contemporary take on a traditional Scandinavian spirit, aquavit. Not only was Monday 17th May a welcomed celebration of Norway Day, it also perfectly coincided with the much awaited return of indoor dining nationwide!
The evening of networking (oh how we’ve missed you!) began at in the cosy concave basement Hide Below of Hide restaurant in Mayfair. Our introduction to Nuet Dry Aquavit was served as a refreshing spritz – the perfect icebreaker to ease us comfortably into our social setting, which got us introducing ourselves – a return of our gracious social skills, before lockdown reduced us to Zoom. Each spritz arrived with a note of old Scandinavian folk wisdom – a personal touch to fit the theme. Mine read, “One must howl with the wolves one is among“… and that, after a long and isolating lockdown, I intended to do.
Next stop on the foraging agenda lead us into the City of London to drink and dine at the Nordic Kitchen Ekte, where you could say the party got started… well, as best as it can be in our new normal. The Nuet Dry Aquavit flowed in neat shots and diversity of cocktails – showcasing the spirit’s versatility. An array of SMØRREBRØD, classic Danish open rye bread sandwiches with an assortment of freshly made toppings, filled our tables to line our stomachs. I leant that ‘Nuet’ means ‘the now’, and it got me thinking, if this is now – summer in London is only just warming up!
The world’s first premium aquavit has arrived on British shores… and the timing couldn’t be more perfect!
Special thanks to hosts; Nuet’s Janeczka, and Jo Aspin.
It’s not too late to forage your way around the bars and partner venues across the capital this weekend for a chance to try Nuet Dry Aquavit for the first time…
From 17th – 23rd May partner bars in London will be serving Nuet specials (including the Nuet spritz) to commemorate Norway Day, Nuet’s arrival into the UK AND our step closer to normality with bars and restaurants open for inside dining and drinking!
Find Nuet on the drinks menu across the capital, including Hide in Mayfair, EKTE Nordic Kitchen in Bloomberg Arcade, Scandi Kitchen in Fitzrovia and more. Each partner bar will be serving special Nuet cocktails